Dagens Dubbel is one of ATG´s most common games. To promote Dagens Dubbel (DD), ATG wanted to make a web based competition called DD Mästaren (The Master of DD). We created a fictive game which was a fully featured “blue print” of their ordinary game with realtime starting lists and correct gambling statistics, as if you where playing for real.
The objective of the comptetition was to start with 1 000 SEK (fictive money of course) and play on the DD-races every day for one month. The three ones that acheived most money during this period, went to a final round where they battled for 150 000 SEK!
ATG set up a goal for this game, to get 10 000 people to try out the game. The result was over all expectations, and we had more than 25 000 unique attendants during the campaign.
We´re proud that we got to be a part of this great game, which was technically advanced in many different ways.
Our production included all design, frontend and backend development, banners and more.